Marketingforce Customer Data Platform (CDP) - Integrating Omnichannel Data for 360° Customer Profiles, Empowering Smart Marketing & Digital Transformation

Stock Code

02556.HK

Products

Products

Marketing Cloud

Sales Cloud

Business Cloud

Analysis Cloud

Smart Cloud

DHR

Marketing Cloud

It provides full-chain and full-scene tool-based services for online marketing. It is a one-stop intelligent marketing tool and management platform.

T-Cloud
Video Magic Cube We-Media Matrix Cloud Engine BaoMeng

T-Cloud International Version

Growth Marketing Automation

Voice of Customers

Sales Cloud

Shorten deal times, accelerate sales growth, manage customer relationships throughout the entire cycle.

Social Customer Relationship Management（SCRM）

Customer Data Platform（CDP）

Sales Force Automation（SFA）

ZhenXunKe

ZhenTuiBao

Business Cloud

Offer integrated management, including orders, inventory, and memberships, to expedite user transactions.

Smart Shop

Smart Store

Smart Member Center

Analysis Cloud

Powerful data analysis provides effective business solutions, guiding wise decisions with data.

Business Intelligence

Smart Cloud

AI efficiently assists in service responses, enhancing customer satisfaction.

Smart Cloud Service Platform

T-Talk

ZhenWen

ZhenTu

ZhenShi

DHR

Comprehensive talent management system helps identify and attract top talents.

Digital TEST

Digital Training

Digital Hiring
Industries
Company

Consult

Tackling Industry
Challenges, Resolving
Customer Issues

Our Customer Data Platform (CDP) targets customer business expansion. It helps clients overcome data silos, crafting a unified 360° user profile. Leveraging a data-driven approach, it establishes a cohesive marketing ecosystem throughout the entire chain, enabling businesses to fast-track their digital transformation.

Industry Pain Points & Product Capabilities

Data-driven intelligent marketing system to build a full-link ecological marketing,
empowering businesses to accelerate digital transformation.

Multi-source Data Access
and Cleaning

Supports multi-source data access, including various

databases such as MySQL, Hive, ClickHouse, HBase; supports Excel/CSV file import; API interface integration.

Data governance with visual modeling offers various data

cleaning operators, including table joining, aggregation, calculation, grouping, deduplication, data splitting, and more, enabling over 20 types of operator nodes for rapid dataset import and usage.

Unified Data Identity Across Channels

Merging users across channels and ecosystems.

· Integrate customer data, link user IDs across channels, identify inter-user relationships for user merging
· Support merging of real-time data access and offline data access relationships;
· Solve real-time marketing scenarios or more.

360° User Insight Analysis

Utilize 360° customer profiles and segmentation analysis to refine operations, personalize engagement, and precisely target, thereby enhancing marketing efficiency and effectiveness.

Tag/Segment Creation Capabilities

Tagging ability

Supports various one-stop tagging methods, efficiently completing a 360-degree user tagging system. The tagging creation supports 11 modes.

Segmentation ability

Supports creating segments through rule-based, import, and lookalike methods

Application Scenarios

Targeting Digital Marketing, Enhancing Product Operations.

Data Asset Building

Merge user data across all platforms into a unified One-ID system, turning data into valuable assets.

Streamlined Operation

Simplify user segmentation with custom tags, establishing a base for personalized marketing.

Targeted Advertising

Blend first and third-party data for sharper insights, targeting specific audiences on ad platforms to maximize impact.

Sales Enhancement

Connect with SCRM and other systems for detailed customer profiles, deploy precise tactics to boost lead conversion.

Algorithmic Strategies

Develop churn prediction models and craft tailored operational plans to greatly prolong user lifespans.

Listen to clients feedback

Korea Ginseng Corp

Using the Customer Data Platform, we've consolidated our scattered data across various third-party platforms and agents, and have successfully established our own private domain system. Moreover, Marketingforce has offered us customized operational services, enabling our marketing department to achieve data-driven growth. This approach has significantly aided in enhancing our performance in the Chinese market.